Commitment to fairness and quality
The FT Group
The Financial Times newspaper and the FT.com website continue to provide extensive news, comment and analysis for the business community. The newspaper is printed at 24 print sites across the globe, had a daily circulation of 435,319 in December 2008, and a readership of approximately 1.3 million people worldwide. A new Middle East edition was added to the current global roster of US, UK, Asia and Europe editions. We’ve seen record numbers of people visiting FT.com in 2008: the site attracted 7.1 million unique users, generating almost 72 million page views and over one million registered users, as people sought out our experts’ explanations and opinions in this turbulent climate. We relaunched FT.com in 2008, giving our users greater access than ever to our journalists through interactive forums, video interviews and regular experts’ video slots.
Activity summary
We launched a free student subscription offer on Facebook in March 2008, allowing over 12,000 students to access FT.com internationally through Facebook university groups, where only current students will see the offer. Students who use the application are invited to share it with their friends and the application will identify which friends are eligible to sign up.
Our refreshed website gave our users the opportunity to watch videos, join interactive online forums and share information.
Launched in November 2008, the FT Alphaville Long Room is an exclusive comment and analysis arena, where finance professionals are invited to share their research and offer thoughts on the work of others.
The Financial Times landed a major sponsorship deal with General Electric to produce a three-part campaign on the impact of climate change, which ran from May to December 2008.
Snapshots
The Business of Carbon Management In a departure from the traditional print format, this report, launched in October 2008, featured a series of videos, slideshows and interactive graphics.
Financial Times on Facebook The extremely popular Facebook profile for the FT, giving Fans free access to up-to-date news links, event information and videos, and the opportunity to ask questions of FT staff.
FT Climate Change Challenge Launched in November 2008 alongside Hewlett-Packard and sustainable development organisation Forum for the Future, this global competition will seek out the most exciting innovations to reduce emission and make us more resilient to the changes ahead.
