Progress and Plans
Supporting active citizenship
| Target 2008 | Progress | Plan 2009 | ||
| Build on the success of our ongoing Booktime and Read for the Record campaigns to showcase the importance of early reading for young people everywhere. |  |
Achieved. Booktime: 750,000 book packs donated to children in around 20,000 schools across the UK, up from 700,000 book packs in around 17,000 schools in 2007.
Read for the Record: Pearson people around the world again helped set a new world record for the largest 'shared reading experience' for Jumpstart's 2008 campaign. Shared more than 200,000 books and raised nearly $2m for Jumpstart's year-round operations, helping to draw national attention to the US early education crisis. |
Increase the number of children reached through these campaigns, expanding Booktime once again and rolling out Jumpstart’s Read for the Record programme internationally. | |
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New target. Increase the number of interventions we make to facilitate constructive debate on key contemporary issues. |
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