Progress and Plans
Supporting active citizenship

Target 2008   Progress   Plan 2009
Build on the success of our ongoing Booktime and Read for the Record campaigns to showcase the importance of early reading for young people everywhere. Achieved Achieved. Booktime: 750,000 book packs donated to children in around 20,000 schools across the UK, up from 700,000 book packs in around 17,000 schools in 2007.

Read for the Record: Pearson people around the world again helped set a new world record for the largest 'shared reading experience' for Jumpstart's 2008 campaign. Shared more than 200,000 books and raised nearly $2m for Jumpstart's year-round operations, helping to draw national attention to the US early education crisis.
Increase the number of children reached through these campaigns, expanding Booktime once again and rolling out Jumpstart’s Read for the Record programme internationally.
      New target New target. Increase the number of interventions we make to facilitate constructive debate on key contemporary issues.